On-Site and Outsourced Services
BrightKey provides services that extend from the executive suite to the mailroom for large global corporations in publishing, healthcare, financial services, retail, manufacturing, and high tech. Our on-site mailrooms for corporate headquarters and satellite offices provide secure and efficient mail delivery, delivering the administrative support that bring focused efficiency smoothly and allowing corporations to focus on core competencies. We provide long-term warehousing and call center services, as well as project-specific fulfillment.
The BrightKey Call Center team provides order processing services for publishers in a variety of fields, including upselling and cross-selling activities. Our Strategic Marketing Division offers a full range of services from branding and naming, through direct marketing and online solutions. We provide sales force support through updating and building lead databases, lead generation and pre-qualification, and collateral support.
BrightKey is a certified woman-owned business by the Women’s Business Enterprise National Council (WBENC). BrightKey operates under the following NAICS codes:
- 491110 Postal Service
- 492210 Local Messenger and Delivery
- 492110 Courier and Express Delivery
- 493110 General Warehousing and Storage
- 493190 Other Warehousing and Storage
- 541430 Graphic Design
- 541613 Marketing Consulting
- 541810 Advertising
- 541910 Marketing Research Services and Analysis
- 561110 Office Administrative Services
- 561210 Facilities Support Services
- 561421 Telephone Answering Services
- 561422 Telemarketing Bureaus and other contact centers
- 561431 Private Mail Centers
Partnership for Corporate Success
Here are some brief success stories, organized by the types of service provided; we are happy to share more information about them, either through a more complete case study or a conversation.
With BrightKey handling customer service and order processing, a leading financial publisher improves service and leverages its growing sales force.
A leading mortgage industry publisher turned to BrightKey to consolidate and improve its customer service function, which had been dispersed across multiple departments. The vice president of sales, who had previously worked with BrightKey, knew that he could also count on his fully dedicated BrightKey team to support sales by processing orders and fielding calls from new prospects. The BrightKey team now supports a sales force that has more than doubled, with the addition of new divisions and significant increases in the products offered. Over the past three years, call volumes have increased 40% and orders processed more than 120%.
Honoring the 25th anniversary of a major health sciences corporation with a worldwide marketing campaign from theme to website.
When one of the world’s largest clinical research organizations wanted a brand for its yearlong 25th Anniversary celebration, it turned to BrightKey for a theme, logo, and an animated timeline and corporate history for its website. Working across multiple departments in this global giant, from corporate communications and marketing to the executive suite, the Strategic Marketing team got inter-departmental buy-in and successfully developed the celebration theme and logo. We then worked on the premium items and announcement vehicles that were distributed worldwide, even designing a military coin minted in honor of the anniversary year. Supporting materials included a range of employee gifts, screensavers, banners, and signage.