Contact Us: 301.604.3305
Services

Database Management

Managing & Enhancing Databases

If the customer and member is the organization’s most valuable asset, then a robust, up-to-date, and accurate database is critical to success. BrightKey’s database management skills begin with our IT department and extend across every department from call center and outbound telemarketing to marketing, mail processing, and order fulfillment.

Data entry is handled live and by batch, with orders coming in by phone, fax, email, and online. Live entry is provided while the caller is on the phone. Customer service professionals and outbound telemarketers remotely access a complete array of database management systems, and frequently customize BrightKey’s internal Personify software based on the program requirements.

Data cleansing services include the validation of contact information and demographics, manual and automated de-duping of databases, linking of accounts, and standardization of addresses. Each database-cleansing program is unique and can include a multi-channel direct marketing campaign that includes email, mail, and telephone to gather the most up-to-date data from your customers. Many programs incorporate Personal URLs (PURLs) as a centralized data gathering mechanism, with manual review before importing the fields into the client database.

Database development involves a custom combination of online research techniques and telemarketing to track down correct numbers and emails for customers and members, as well as updating, augmenting, or creating prospect databases from client-provided directory lists, public records, and other sources.

  • For more than a decade, BrightKey has provided unparalleled service...

    "For more than a decade, BrightKey has provided unparalleled service and has been a reliable, valuable partner for Practising Law Institute. BrightKey helps PLI cut costs, manage inventory more efficiently, and implement new innovative technologies, including on-site, on-demand printing."

    James Gaskin
    Director: Content, Publishing Technology, Production
    Practising Law Institute (PLI)
  • I'm very pleased...

    "I’m very pleased with the service that BrightKey provides here at Office Depot. The smooth and productive transition to BrightKey was impressive. But I can’t say enough about BrightKey’s staff, to the degree of quality service they provide to our 2000+ Office Depot associates here on campus as well as around the globe."

    Dusty Driller
    Sr. Facilities Manager
    Office Depot
  • Brightkey has definitely made our lives easier...

    "BrightKey has definitely made our lives easier here at CMAA with their proven fulfillment processes. Our Professional Construction Management study kit has grown steadily in popularity and BrightKey has been instrumental in successfully filling those orders. With streamlined systems and increased reliability, BrightKey has improved service and works as a true extension of our internal customer service team."

    Amanda Rogers
    Finance & Administration
    CMAA
  • I find the BrightKey staff to be some of the hardest workers...

    "I find the BrightKey staff to be some of the hardest workers on our team. What sets them apart is their client focus and their high customer service standards. They continuously seek feedback, and I know I can turn to them to take on any task or challenge."

    Jeff Hoerster
    President & COO
    AllRegs
  • After the first day of our telemarketing campaign...

    "After the first day of our telemarketing campaign, I can’t begin to tell you how excited I am to hear how many renewals BrightKey processed! We got a better response in one day than we were achieving with our previous vendor in an entire month. I am very impressed with the retention call program already and am looking forward to GREAT SUCCESS! Thank you for your team’s hard work!"

    Heather Butler
    Membership Manager
    NACE International
  • In today’s competitive world, great customer service is must...

    “In today’s competitive world, great customer service is must. That starts with great people! With all of the technology changes we face, equally important is having a flexible operation that can adjust to whatever service needs to be provided! That’s why we use BrightKey. Superior customer service, great people, can do spirit!”

    Reginald Henry
    Chief Information Officer
    ASAE
  • Outsourcing our call center to BrightKey has been one of the best decisions...

    "Outsourcing our call center to BrightKey has been one of the best decisions we have made as an organization. Although we are complex, BrightKey has taken the time to understand us and has made every effort to ensure a smooth transition. The BrightKey staff is extremely knowledgeable about the relevant issues facing our association and a complete delight to work with. We view them as an extension of staff and have been very satisfied with their services. Most importantly, our members agree."

    Wendel Stewart
    Senior Director Finance & IT
    National Court Reporters Association (NCRA)
    
Contact BrightKey

Questions?
CLICK HERE
Or Call Us:
301.604.3305