Strategy-Driven, Results-Based Marketing
The Strategic Marketing Division joined BrightKey in 2009, and offers decades of experience in research and strategy; building and extending brand identity; direct response campaigns; testing and tracking strategy; acquisition, retention, and renewal campaigns; product design and development; and sales collateral. The team members have worked as a strategic partner with BrightKey since 1988 and also directed and managed the rebranding of BrightKey in 2007. The addition of research, outbound telemarketing, and strategic marketing completes the circle of our support services, making it possible for BrightKey to take a project from initial strategy to full implementation.
When the stakes are high and problems are tough!
The Strategic Marketing team works on high-profile, high-stakes programs, solving tough marketing problems with integrated campaigns. We have the experience to analyze and understand how to address business problems with effective marketing strategies. Our tactical implementation builds brand identity, strengthens positioning, and develops programs that achieve both your marketing and corporate goals.
Our dedicated teams of senior-level executives–seasoned strategic thinkers and problem solvers–serve as a high-level extension of your marketing staff. Our QuickStart Research and other proprietary tools lead to focused solutions that work to accomplish marketing and organizational goals.
As a natural extension of Strategic Marketing, BrightKey’s Strategic Outreach team handles projects ranging from lapsed membership and meeting registration to data cleansing, as well as welcome programs and other member touch points.
Integrated approaches to brand building, lead generation, and sales support include…
- Direct response marketing
- Lead generation
- Advertising, print and online
- Packaging and point-of-sale displays
- Trade shows and events
- Brochures, sales collateral, white papers, case studies
- Corporate identity and product branding, including names, logos, and, taglines
- Online marketing, including web design and microsites
- Presentations, both PowerPoint and multi-media
- Marketing research and analysis
- Production services and project management