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Strategic Marketing

Strategy-Driven, Results-Based Marketing

The Strategic Marketing Division joined BrightKey in 2009, and offers decades of experience in research and strategy; building and extending brand identity; direct response campaigns; testing and tracking strategy; acquisition, retention, and renewal campaigns; product design and development; and sales collateral. The team members have worked as a strategic partner with BrightKey since 1988 and also directed and managed the rebranding of BrightKey in 2007. The addition of research, outbound telemarketing, and strategic marketing completes the circle of our support services, making it possible for BrightKey to take a project from initial strategy to full implementation.

When the stakes are high and problems are tough!

The Strategic Marketing team works on high-profile, high-stakes programs, solving tough marketing problems with integrated campaigns. We have the experience to analyze and understand how to address business problems with effective marketing strategies. Our tactical implementation builds brand identity, strengthens positioning, and develops programs that achieve both your marketing and corporate goals.

Our dedicated teams of senior-level executives–seasoned strategic thinkers and problem solvers–serve as a high-level extension of your marketing staff. Our QuickStart Research and other proprietary tools lead to focused solutions that work to accomplish marketing and organizational goals.

As a natural extension of Strategic Marketing, BrightKey’s Strategic Outreach team handles projects ranging from lapsed membership and meeting registration to data cleansing, as well as welcome programs and other member touch points.

Integrated approaches to brand building, lead generation, and sales support include…

  • Direct response marketing
  • Lead generation
  • Advertising, print and online
  • Packaging and point-of-sale displays
  • Trade shows and events
  • Brochures, sales collateral, white papers, case studies
  • Corporate identity and product branding, including names, logos, and, taglines
  • Online marketing, including web design and microsites
  • Presentations, both PowerPoint and multi-media
  • Marketing research and analysis
  • Production services and project management
  • For more than a decade, BrightKey has provided unparalleled service...

    "For more than a decade, BrightKey has provided unparalleled service and has been a reliable, valuable partner for Practising Law Institute. BrightKey helps PLI cut costs, manage inventory more efficiently, and implement new innovative technologies, including on-site, on-demand printing."

    James Gaskin
    Director: Content, Publishing Technology, Production
    Practising Law Institute (PLI)
  • I'm very pleased...

    "I’m very pleased with the service that BrightKey provides here at Office Depot. The smooth and productive transition to BrightKey was impressive. But I can’t say enough about BrightKey’s staff, to the degree of quality service they provide to our 2000+ Office Depot associates here on campus as well as around the globe."

    Dusty Driller
    Sr. Facilities Manager
    Office Depot
  • Brightkey has definitely made our lives easier...

    "BrightKey has definitely made our lives easier here at CMAA with their proven fulfillment processes. Our Professional Construction Management study kit has grown steadily in popularity and BrightKey has been instrumental in successfully filling those orders. With streamlined systems and increased reliability, BrightKey has improved service and works as a true extension of our internal customer service team."

    Amanda Rogers
    Finance & Administration
  • I find the BrightKey staff to be some of the hardest workers...

    "I find the BrightKey staff to be some of the hardest workers on our team. What sets them apart is their client focus and their high customer service standards. They continuously seek feedback, and I know I can turn to them to take on any task or challenge."

    Jeff Hoerster
    President & COO
  • After the first day of our telemarketing campaign...

    "After the first day of our telemarketing campaign, I can’t begin to tell you how excited I am to hear how many renewals BrightKey processed! We got a better response in one day than we were achieving with our previous vendor in an entire month. I am very impressed with the retention call program already and am looking forward to GREAT SUCCESS! Thank you for your team’s hard work!"

    Heather Butler
    Membership Manager
    NACE International
  • In today’s competitive world, great customer service is must...

    “In today’s competitive world, great customer service is must. That starts with great people! With all of the technology changes we face, equally important is having a flexible operation that can adjust to whatever service needs to be provided! That’s why we use BrightKey. Superior customer service, great people, can do spirit!”

    Reginald Henry
    Chief Information Officer
  • Outsourcing our call center to BrightKey has been one of the best decisions...

    "Outsourcing our call center to BrightKey has been one of the best decisions we have made as an organization. Although we are complex, BrightKey has taken the time to understand us and has made every effort to ensure a smooth transition. The BrightKey staff is extremely knowledgeable about the relevant issues facing our association and a complete delight to work with. We view them as an extension of staff and have been very satisfied with their services. Most importantly, our members agree."

    Wendel Stewart
    Senior Director Finance & IT
    National Court Reporters Association (NCRA)
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