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Outbound Calling with a Strategic Focus

As part of the Strategic Marketing Division, BrightKey’s Strategic Outreach team handles outbound telemarketing projects ranging from welcome calls and new member check-in, to conference registration, and lapsed member campaigns. Our highly trained teams know how to navigate organizations and a telephone conversation, which makes them effective partners in marketing research and database updates.

Goal-Based, Customer-Focused, Marketing-Driven

The success of BrightKey’s Strategic Outreach programs lies in the analysis of each organization’s goals and the customized crafting of a program to reach those goals. By understanding effective customer contact techniques, as well as the larger marketing and business goals, the Strategic Outreach department blends outbound calling with a marketing prospective and customer service approach, to achieve the desired campaign—and business—goals.

The team’s expertise in conducting marketing research has led to techniques that transform a prepared script into a conversation; all questions are asked consistently and accurately, but the prospect never has the feeling of speaking with an outside telemarketer. BrightKey’s team receives subject matter training, so that they have sensitivity to the issues and challenges that face the prospects or members—a knowledge base that improves and deepens as the client relationship continues.

Many times, the Strategic Outreach team supports high-level qualitative marketing research projects, which means they are experienced in identifying potential misconceptions, untapped opportunities, and areas for program improvements. Strategic Outreach delivers an ROI that extends beyond the specific business issue at hand, by delivering a wealth of marketplace insights through direct conversations with key constituent audience members.

Strategic Outreach Telemarketing Projects Include:

  • New member welcome & check-in calls
  • Active member renewals & lapsed member recovery
  • Customer satisfaction & product usage surveys
  • Meeting reminders and registration
  • Membership renewal and recruiting
  • Marketing campaign follow-up
  • Database updates
  • Contact research and database development
  • Sales lead qualification
Telemarketing Call Center
  • For more than a decade, BrightKey has provided unparalleled service...

    "For more than a decade, BrightKey has provided unparalleled service and has been a reliable, valuable partner for Practising Law Institute. BrightKey helps PLI cut costs, manage inventory more efficiently, and implement new innovative technologies, including on-site, on-demand printing."

    James Gaskin
    Director: Content, Publishing Technology, Production
    Practising Law Institute (PLI)
  • I'm very pleased...

    "I’m very pleased with the service that BrightKey provides here at Office Depot. The smooth and productive transition to BrightKey was impressive. But I can’t say enough about BrightKey’s staff, to the degree of quality service they provide to our 2000+ Office Depot associates here on campus as well as around the globe."

    Dusty Driller
    Sr. Facilities Manager
    Office Depot
  • Brightkey has definitely made our lives easier...

    "BrightKey has definitely made our lives easier here at CMAA with their proven fulfillment processes. Our Professional Construction Management study kit has grown steadily in popularity and BrightKey has been instrumental in successfully filling those orders. With streamlined systems and increased reliability, BrightKey has improved service and works as a true extension of our internal customer service team."

    Amanda Rogers
    Finance & Administration
  • I find the BrightKey staff to be some of the hardest workers...

    "I find the BrightKey staff to be some of the hardest workers on our team. What sets them apart is their client focus and their high customer service standards. They continuously seek feedback, and I know I can turn to them to take on any task or challenge."

    Jeff Hoerster
    President & COO
  • After the first day of our telemarketing campaign...

    "After the first day of our telemarketing campaign, I can’t begin to tell you how excited I am to hear how many renewals BrightKey processed! We got a better response in one day than we were achieving with our previous vendor in an entire month. I am very impressed with the retention call program already and am looking forward to GREAT SUCCESS! Thank you for your team’s hard work!"

    Heather Butler
    Membership Manager
    NACE International
  • In today’s competitive world, great customer service is must...

    “In today’s competitive world, great customer service is must. That starts with great people! With all of the technology changes we face, equally important is having a flexible operation that can adjust to whatever service needs to be provided! That’s why we use BrightKey. Superior customer service, great people, can do spirit!”

    Reginald Henry
    Chief Information Officer
  • Outsourcing our call center to BrightKey has been one of the best decisions...

    "Outsourcing our call center to BrightKey has been one of the best decisions we have made as an organization. Although we are complex, BrightKey has taken the time to understand us and has made every effort to ensure a smooth transition. The BrightKey staff is extremely knowledgeable about the relevant issues facing our association and a complete delight to work with. We view them as an extension of staff and have been very satisfied with their services. Most importantly, our members agree."

    Wendel Stewart
    Senior Director Finance & IT
    National Court Reporters Association (NCRA)
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