Outbound Calling with a Strategic Focus
As part of the Strategic Marketing Division, BrightKey’s Strategic Outreach team handles outbound telemarketing projects ranging from welcome calls and new member check-in, to conference registration, and lapsed member campaigns. Our highly trained teams know how to navigate organizations and a telephone conversation, which makes them effective partners in marketing research and database updates.
Goal-Based, Customer-Focused, Marketing-Driven
The success of BrightKey’s Strategic Outreach programs lies in the analysis of each organization goals and the customized crafting of a program reach those goals. By understanding effective customer contact techniques, as well as the larger marketing and business goals, the Strategic Outreach department blends outbound calling with a marketing prospective and customer service approach, to achieve the desired campaign—and business—goals.
The team’s expertise in conducting marketing research has led to techniques that transform a prepared script into a conversation; all questions are asked consistently and accurately, but the prospect never has the feeling of speaking with an outside telemarketer. BrightKey’s team receives subject matter training, so that they have sensitivity to the issues and challenges that face the prospects or members—a knowledge base that improves and deepens as the client relationship continues.
Many times, the Strategic Outreach team supports high-level qualitative marketing research projects, which means they are experienced in identifying potential misconceptions, untapped opportunities, and areas for program improvements. Strategic Outreach delivers an ROI that extends beyond the specific business issue at hand, by delivering a wealth of marketplace insights through direct conversations with key constituent audience members.
Strategic Outreach Telemarketing Projects Include:
- New member welcome & check-in calls
- Active member renewals & lapsed member recovery
- Customer satisfaction & product usage surveys
- Meeting reminders and registration
- Membership renewal and recruiting
- Marketing campaign follow-up
- Database updates
- Contact research and database development
- Sales lead qualification