Rita Hope Counts

Rita Hope Counts
President & CEO

As the founder of BrightKey, Rita has set the tone for a corporate culture of loyalty and caring, building partnerships with staff, clients, and the greater business community. Taking a vital role in identifying market opportunities and ongoing client relations, Rita maintains frequent contact with clients to review project operations, objectives, future goals, and new service offerings. She applies her passion for marketing to the commercial, non-profit, and government sectors; and her hands-on approach means that she has managed every aspect of call center, warehousing, fulfillment, and mail processing projects. Active in the American Society of Association Executives (ASAE) and the Women's Business Enterprise National Council (WBENC), Rita is also a longtime supporter of animal welfare and sits on the board of the Anne Arundel County SPCA.