Research & Analysis
Want to know how you’re doing? How it went? What to improve? BrightKey has two research services that start with your questions and goals to build a program that delivers real-world analysis and pragmatic solutions. Both services are dynamic, designed to move you forward from day one.
Research that achieves results…
BrightKey’s customized research delivers realistic recommendations and a team available to help you with implementation.
Insight-To-Action℠
Whatever operational challenges you face, BrightKey brings an effective-practices perspective to program analysis. Our Insight-to-Action team focuses on pragmatic solutions based on onsite observations, stakeholder interviews, workflow reviews, and analyses of policies and procedures.
We find rich opportunities for new efficiencies and operational enhancements. And, we don’t just hand over a report, we stay to help implement the solutions.
FOCUSED ATTENTION ON CHALLENGES:
- Workflow analysis
- Policies and procedure reviews
- Operations performance evaluation
- Customer engagement scores
- Equipment applications
- Pragmatic recommendations
- Full-scope implementation
Marketing Research
When you want objective feedback, our marketing research team combines primary and secondary research to find out answers. We start with an understanding of your organization and its market space. We then talk to the key constituents and stakeholders you identify.
Once the one-to-one interviews are complete, we can develop a survey for our outbound team to reach a larger sample size. Expert analysis then leads to actionable information and recommendations.
RESEARCH THAT LEADS TO ANSWERS:
- Evaluating a PR campaign
- Determining benefit relevance
- Gauging customer satisfaction
- Testing marketing messages
- Understanding board priorities
- Finding areas for improvement
- Measuring a program’s impact